Local SEO
Organic SEO Results for Melbourne Tradies: Two 90-Day Examples
Two Melbourne trade projects show how organic search can build local visibility—and why impressions, rankings and quote requests must be measured separately.
Web Design.Local SEO.AI Search.
Small business website design, local SEO and AI search optimisation. Based in Melbourne, working remotely with Australian business owners to make services clear and enquiries easier.
Not ready to book? Start with your website.
Request a free 2-minute speed & local SEO check. Share your URL and we'll review it, then email you practical next steps.
One call, one clear plan
Growth & Automation Strategy Call
Not sure whether you need a better website, more local leads or less admin? You don't have to diagnose it yourself. Tell us what matters most and we'll start there.
A focused 20-minute conversation. Our existing Google Calendar link controls the appointment length shown when you pick a time.
- Free, no obligation
- Melbourne-based team
- A practical next step for your business
Select Work
Powered by Tykie Automation
Trades & Field Services
Baker Gas & Air Conditioning
Heating and cooling services for Melbourne homes.
Trades & Field Services
MMIMM Services
Pest control services across Geelong and Melbourne's west.
Trades & Field Services
Tyquin Plumbing
A digital home for professional plumbing services.
Trades & Field Services
Tyson's Lawn Mowing Property Services
Lawn mowing and property maintenance online.
Trades & Field Services
Geoff Ryan Painting
Painting services presented with clarity and care.
Local Services
You're Amazing Coaching
An approachable home for coaching and consultancy.
In progress
From the Blog
Latest from Tykie
Expert guides on web design, AI automation, and local SEO — built for Melbourne businesses.
Local SEO
Google Search Console for Tradies: From Impressions to Enquiries
Use Search Console to see which local searches find your website, then compare visibility with the calls and quote requests your business actually receives.
Local SEO
SEO vs Google Ads for Melbourne Tradies: How to Choose
A practical comparison of organic search and paid ads for tradies, including investment, timing, lead quality and when a measured mix makes sense.
Six Core Services
WHAT WE BUILD. WHAT WE AUTOMATE. HOW WE SCALE.
Six practical services to strengthen your online presence, support local discovery and make enquiry follow-up easier.
Google Business Profile Setup & Optimisation
Set up or refine an eligible Google Business Profile with accurate categories, services, service areas, hours and business details. We can guide verification and improve profile completeness; Google controls approval, visibility and rankings.
Blazing-Fast Web Development
Modern, mobile-first storefronts hosted on Vercel Edge networks. Sub-second load speeds engineered to convert passive traffic into hot leads.
Speed-to-Lead Automations
Zero-latency lead routing via Make.com and Twilio. Inquiries trigger instant owner alerts, <10s auto text-backs, and seamless Xero/CRM sync.
Hyper-Local Google Ads (SEM)
High-intent search campaigns targeting ready-to-buy customers. Includes exact-match keyword architecture, negative keyword shields, and zero ad spend markup.
SEO & Generative Engine Optimization (GEO)
Dominating local search results and AI discovery platforms. We optimize your business to rank on Google Maps, traditional SERPs, and AI engines like ChatGPT and Perplexity.
Managed Performance Care Plans
Continuous monitoring, Vercel Edge hosting, security patches, and monthly performance audits to keep your infrastructure running at peak velocity.
Path 2 — Enterprise
Intelligent Workflows. Erase Your Bottlenecks.
We map your team's repetitive manual tasks and engineer custom digital systems to connect your software, eliminate operational bottlenecks, and automate your lead routing pipeline.
Website Form
The Inbound Lead
Customer submits a mobile quote request.
Automation Router
The Tykie Pipeline Guard
Data instant-routing layer filters spam & structures the lead.
The Field Team
Instant SMS Dispatch
Sends real-time SMS lead alerts straight to your team's phones.
Xero & CRM
Operational Sync
Instantly logs lead into your CRM and drafts an invoice in Xero.
Step 1
Step 2
Step 3
Step 4
Supported Integrations
Make.com / Zapier Workflows
Xero & Stripe Accounting Sync
Twilio Automated SMS Infrastructure
Custom CRM & Google Calendar Bridges
Pricing
Simple. Transparent. No Surprises.
Start with The One-Page Flash at $450 AUD upfront, or choose a larger build package. Our Local Legends build includes five core pages and five suburb SEO pages for $1,150 AUD upfront.
Starting From
$450
AUD upfront — The One-Page Flash
- Five website builds from $450 upfront
- Four care plans from $49/mo — hosting, SSL & uptime
- Custom AI automation scoped to your workflow
Frequently asked questions
Before we get started
Straightforward answers about working with Tykie Automation.
What does Tykie Automation help businesses with?
We help owner-run businesses with websites, local search, Google Business Profile, Google Ads and enquiry follow-up automations. The starting point is your business goal, whether that is explaining your services clearly, making enquiries easier or reducing repetitive admin.
Can you help if I already have a website?
Yes. We can review your existing website and discuss what needs attention, including mobile usability, content, enquiry paths and search visibility. We will recommend improvements or a rebuild based on the scope, rather than assume you need to start again.
Do I need to understand the technology?
No. Tell us how your business works and where customers or admin tasks get stuck. We explain the options in plain language and agree on the work before choosing the tools.
How much will my website or automation project cost?
Choose from five upfront website builds starting at $450 AUD, with Local Legends at $1,150 including five core pages and five suburb SEO pages. Four ongoing care plans range from $49 to $399 AUD per month, or $550 to $4,250 AUD per year. Yearly billing saves $38 to $538 compared with 12 monthly payments. Custom lead automation is $150; larger integrations are scoped separately. We confirm all inclusions before work begins.
How do I get started?
Use the Book Strategy Call button or contact us with a short description of your business and what you want to improve. Sharing your current website and main goal helps us make the conversation useful.
Ready to scale?
Let's Build Something Worth Showing Off.
Book a free 20-minute strategy call and walk away with a clear roadmap — whether or not you choose to work with us.
- Scoped & priced upfront before we start
- Melbourne-based team, real accountability